Understanding the market: how do you innovate in a system resistant to change?

To innovate despite everything

Paying attention to the market,how do you innovate in a system that resists change?

Well, I think that's a very good question.In the end, our healthcare system is highly unsustainable,and you have to be a little ahead of what's coming, but also to understand what people need.

And I think our team has always understood or has always tried to understand professionals,developing what it is they need at any given time,as well as being very brave and also doing so based on clinical evidence, of course.

And, with everything that relates to CE certification, and accreditation that these types of solutions require.

Could you tell us what Vitalera's purpose is?The ultimate goal of Vitalera is to connect everything that happens to a patient.from their home, or wherever they may be, to their healthcare center or insurance company.

When I was working as a researcher at the hospital I coud see we were losing a lot of data and I didn't understand how the patients I saw were going to the emergency room rather than seeing a specialist.

Or how a drop in blood pressure that was really a sustained symptom over time, had not been diagnosed as the illness that it was,and all the frustrations of seeing those patients who didn't receive the follow-up care they needed,gave birth to Vitalera and it continues to grow today.

And how has the product evolved?Could you explain exactly what it involves and how you got there?

How did you get to where you are now?The product has evolved greatly,has transitioned from being simply a monitoring platform to be an ecosystem where even sensors and leading sensor companies can connect to our ecosystem and facilitate the data we collect from the patient's home,such as blood pressure monitors, wearables, and other types.of sensors in their medical records.

So, I think that evolution has been thanks to identifying needs,of having thought ahead of time and also provided the system with tools that enable notifications when something is not going well on the patient's part.

How has the implementation of your software been in different markets?

How has the move to the United States been?To Spain, to other markets?

Yes, I think the leap has been, almost natural.We started out very niche because, in the end, many hospitals,medical centers, and insurance companies decided to work with us.

But, the difference between us as a country and perhaps the United States,where healthcare is truly private, it is much more inefficient,Because there are many people who cannot access quality healthcare.

This allowed us to come in and collaborate with other companies, such as Harvard Medical School, Beth Israel Deaconess Medical Center, there in Boston,who helped us to understand that there was a whole universe of possibilities and we also have very strategic partners from companies there who really want good quality,certified, Eurpoean products.

And it has also been the way to grow and continue growing.

What is the importance of remote patient health monitoring?

Approximately 54% of the adult population has a disease that requires monitoring, for example, a disease such as hypertension,heart failure, COPD,and the population is aging.

We aren't getting any younger.So all these types of pathologies generate additional costs for the healthcare system,because in the end, the patient is already really unwell when they go to a specialist or end up in the emergency room,when it should be the other way around.

When you're unwell, I can start to notice that something is not right,thanks to those sensors and the data provided.

And this is the difference.It is crucial to anticipate these relapses and we have demonstrated with many hospitals and even communities that we reduce readmissions by 40% and emergency room visits by 33%.

And that's because the information we provide by alerts is clinical,and it is very useful for professionals.