How do you attract the right candidates?

How can you attract talent? With this magnet?That's the right question. question.

It is every organization's dream to be able to say, "I no longer have recruitment struggles. I'm able to attract the right candidates and the right people I need in the organization.

My first response, at least on this subject, is to tell the truth.

What does that mean?The truth is that no matter how many campaigns you launch to attract candidates,or how many innovations you implement to recruit, attract, and make yourself visible.

If you don't tell the truth about who you are,about how you operate, about what is important to you.

In fact, you're not attracting the right people.In fact, the challenge of recruitment is both to attract and to filter.

Like a job advertisement,for example, that attracts 2,000 applicants.

I am deliberately exaggerating.But still, that isn't a good job advertisement.

A job advertisement must attract the right candidates.

It should not attract all candidates.So, in fact, what do you need to do to attract people?

You have to be honest about who you are.Say who you are.

Explain how you operate.Tell us who you are. Your principles.

Your values. Your ways of working.It's being transparent about what you're not.

There are things that are not aligned with your organization.

It's important to be honest about this too.It's important to tell the truth about the organization, the profession,cooperation, operating methods.

So, in fact, we talk a lot about authenticity in this moment, whether on social media to attract people, be authentic and tell the truth.

So sometimes you'll say to me, "Yes, but the truth isn't very pretty." We don't have the resources, we don't have much of a budget to train, to support.

OK, but surely you have other things to do.What makes the people are already with you,stay with you? Ask them. Question them.

In fact, before trying to attract new employees from outside the company,ask yourself, what makes people stick around?

What makes you different?What makes people want to be part of your company?

The challenge in attracting candidates is not to be like everyone else.

It's not about sharing nice, trendy phrases, it's to be yourself is to be authentic.

It's about expressing how you feel with sincerity.

It's about not hiding what's not working.That's it. We may not have the resources for certain things,but there may be other ways of doing things, other ways of operating.

In fact, attracting isn't just about that.We talk a lot about employer branding to attract talent,especially around employer communication.

This is the final step in your work.The real work you need to do to attract candidates is to work on your employer identity.

Who are you?How do you operate?How can you collaborate?

What makes the difference?What makes people want to work for your company?

What makes people stay there?What is your employer promise?

What unique experience do you offer?What makes me want to work with you rather than another organization?

So yes, you have to attract, but to do that, be honest, tell the truth, and then above all, avoid trends.

That is to say, the candidates see that they are not stupid.

When you say the same thing as your competitors, when you do the same things as them, you are not doing anything special. You are simply copying them.

You actually lose your DNA, you lose who you are.And ultimately, it appeals to me a little less.

I prefer a company that may be less attractive and have less to offer,but more honest, more transparent, and one in which I know that I will build a real, lasting relationship in any case.