What life and professional lessons did you take from the U.S.?

Career and family in the US A car. It could be my son's.

Let's see.During your career and with small children,what did you learn in the United States?

Many things.Just this morning, when I was coming here, I remembered when we were in the United States And of course, in the end, I took my family, my two-year-old son, and my husband with me.

We both work.I had to get up very early, I had to cross practivally the entire city center to take him to daycare every day at 7 in the morning in the extreme cold there is in Philadelphia.

Well, it has really been a really great experience,but it's also been very intense.

There you learn a lot about the mentality that exists in the United States and you also understand how the system works.

I always say it's an fast-track MBA in business,because Americans are very good salespeople.

But in terms of standard of living, it's also more competitive and tougher perhaps,than in other countries.

What can you tell us about the fear of failure in American culture?

I love it because there they see entrepreneurship, they see it differently.and they really see it that way.

At barbecues, when you talk to people and tell them I'm starting up, I've set up this company, we're doing this, etc.

All the conversations we had were when we were there, for them it's very typical to go to barbecues.

They value these events highly and always try to make real connections.

Even on weekends, beyond, well, what they do.And I think that this hustle mentality that they call it there, I saw that too,particularly in San Francisco when we went there.

Act fast, fail fast, get the product you have out there, and then improve it.

That taught me a lot about how important it is to be agile.

You can't spend six months bringing a product to market.or six months to get a feature if you can get it out in less time.

And even more so now, with all the tools available.

And I think we've learned a lot from the United States in that regard,of the mentality of not being so afraid to make mistakes,not only at the business level, but also at the level of bringing out new things which does not mean doing it wrong,but rather to make a minimal product that is good and release it.

Let's see how the market responds.Would you say that your experience in the United States has multiplied your entrepreneurial spirit?

I think so, of course.And it has also made me understand that there are people who are willing to to sacrifice a lot.

I also come from a mindset that in life, if you're not really taking any risks, you're not going to win anything in any area of your life.

But there you see people who may have failed many times.

Then they try again and do quite well.And we were told all kinds of stories like this.

We went to Charleston,which is in the south, and there some good friends explained to us that their first business idea didn't work out but the second one did, and explained to us a little bit of their experience.

And you realize that their lives are never just about what shines,that there are also many stories of failure, but they explain it from a completely natural point of view.as in, look how well I got through that terrible experience,that I have now arrived here.

And for me to learn from those people and for them to see it that way,Wow, it gives you a lot of strength too.